CITI business case study Example | Topics and Well Written Essays - 1750 words

CITI business - Case Study Example Expanded rivalry for capital keeps on constraining banks to enhance (Citibank, 2008). So as to separate its e-business items from those of its rivals, Citibank took a few measures(Citibank, 2008). In the first place, the bank built up a system for its corporate financial division where its objective corporate customers included global partnerships (MNCs), monetary foundations, government offices, neighborhood undertakings and SMEs. The bank comprehended that every one of these corporate customer classes had one of a kind needs. The bank acknowledged to need to go the additional mile to bundle its items to meet the extraordinary needs of each client (Citibank, 2008). Citibank additionally separated itself and its items from those of its rivals through an improved, extensive client support. The client care incorporates phone hotlines, relationship directors who take as much time as necessary to grasp the individual customer’s needs and item guides whose job is to exhort clients on the item or items that most suits its needs. At last, the bank keeps on putting intensely in innovation so as to advance both the front-and back-end electronic financial frameworks. Furthermore, the bank tries to make itself progressively open to its clients through what is calls its brought together stage. The stage utilizes a collaboration approach that permits the bank to work with each capacity in the association of the customer (Citibank, 2008). Develop its worldwide reach: As at the hour of building up this system in 2008, Citibank had activities in 100 nations of the world and utilized more than 268,000 individuals. This worldwide nearness, the bank accepts, places it in a solid situation to meet the worldwide needs of its clients. This being the situation, the bank should proceed with its worldwide extension drive. Fortify its image: The bank accepts that it has assembled a solid brand