Banyan Tree Holdings Ltd. Analysis - 2556 Words

1. Background The result of quality effort and focused aim of the founder Mr. Ho Kwon Ping along with time and risk invested in huge amount, Banyan Tree (as of today) is a group of luxury resorts and spas spread in allover Asia and few other famous cities of the world. Based in Singapore, Banyan Tree started its journey with the focus on converting the name into a luxury brand in the mind of its target customers in the year 1994 and till today more than 900 awards and accolades (BanyanTree.com, 2014) speaks about its success story in colorful lines. As of today, Banyan Tree Holdings Ltd.; under its supervision, management and ownership have a total of 25 hotels and resorts, a total of 68 spas, 2 golf courses and more than 66 retail outlets selling its products in 23countries worldwide. The focus is customer preferring luxury-at-any-cost and accordingly the structure and pricing policy is formulated since its entry into the market. Banyan Tree Holdings Ltd.; also have corporate-owned training and development purposed academies for the employees to ensure the desired qualitative training is being provided to the employees. Less advertisement-focused, Banyan Tree does its marketing through agents to ensure the name of the brand is well introduced to its customers. 1.1 Current Situation Growth and Sustainability simultaneously without having an impact of them on the brand was the focus of Mr. K.W. Ho (Enz Farhoomand, 2008). With the aim kept in focus banyan tree grew toShow MoreRelatedElectronic Commerce And Its Impact On Individuals And Entities2542 Words   |  11 Pagesform or means was used for that purpose.† Accordingly, both Indian Contract Act, 1872 and Information Technology Act, 2000 needs to be read together to understand and provide legal validity to e-contracts. In Trimex International FZE Ltd. Dubai v. Vedanta Aluminum Ltd. recognizing the validity of electronic transaction has held that e-mails exchanges between parties regarding mutual obligations constitute a contract. b. Formation of E- Contract For ascertaining the formation of electronic contractRead MoreRisk and Return Analysis26155 Words   |  105 Pagesmarket is fit enough to compete with the global standards. Indeed, on a few paradigms, it is ahead of the global benchmarks. The origin of the Indian securities market may be traced back to 1875, when 22 enterprising brokers under a Banyan tree established the Bombay Stock Exchange (BSE). Over the last 125 years, the Indian securities market has evolved continuously to become one of the most dynamic, modern and efficient securities markets in Asia. Today, Indian markets conform to internationalRead MoreMoney Has Time Value On The Financial Investment Market Essay10566 Words   |  43 Pagesfund, debentures, bonds, preference share, Govt. Securities, treasury bills etc. Where the individual get a fixed amount and who do not take risk are called as a risk averse. Thus this study is mainly concentrated to find out the risk and return analysis that has been associated with the banking sector of the BSE Bankex and also to know the relationship between banks return and market returns. The chosen topic is the banking sector from the emerging sector now. The training has expose me to manyRead MoreMark eting Strategy of Dabur Vatika Hair Oil and Dabur Chyawanprash15871 Words   |  64 PagesLimited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years, we have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle. Through our comprehensive range of products